Strategic Management Skills for Top Marketeers 
Objectives
The top management programme is driven by three pillars:
- Strategic thinking and acting
Out of the box thinking (multidisciplinary, non-marketing domains), relying on the right knowledge, being persuasive and many other topics are covered in this top program
- Innovative thinking and acting
The marketing professional to become a valuable counterpart for the other professionals at the top of the organisation.
- Leadership skills
Personal development combined with knowledge deepening and broadening.
Participants
Marketing-, sales- and communication managers
Other marketing professionals with minimum 10 years of work experience
Marketing professionals who want to grow towards the top of the organisation
Course benefits
- State of the art programme with a leading Business School
- High return on learning because of the project-based-learning concept
- Focus on management and personal development
- Certificate of TiasNimbas Business School and Instima/Marketing Foundation
The programme will be conducted in English and consists of two parts:
- Part 1: three consecutive days in Brussels
- Part 2: two consecutive days in Tilburg
Part 1 - The topmanager’s crucial pillars
Day 1 - Strategy
• What is strategy?
• How to get a sustainable competitive advantage ?
• Strategy orientation and competitiveness in emerging markets
Day 2: Innovation
• Modelling Innovation Diffusion: the state of the art
• The strategic marketing of innovations
• Open innovation Business Models
• De ADAPT methodologie.
• Oefenen met de ADAPT methodologie: praktijkgevallen.
Day 3: Personal development skills
• Exploring the question
• Developing insights
• Understanding new possibilities and realizing them
Part 2 - A strategic roadmap in practice
Day 4
Vision: building a strategic roadmap means you have to compete today 'and' tomorrow. This starts with a fine tuned vision. The crucial question is: What do you want? A vision should be ambitious, achievable and create involvement of all stakeholders (internal and external).
Strategic Choices: strategic marketing means making choices. It is not only about what you are planning to do, but also what you are not planning to do. These choices should be different from competitors’ choices and should be achievable. It is also about selling your plan to the board of directors.
Day 5
Implementation implementing a strategic roadmap often implies changes in core competences and processes. It is about continuously looking for the right balances. What are important barriers for implementation?
End session testimonial Master Marketeer by Hans Cools, Commercial Director Sanoma Magazines Belgium
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A five day residential program
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Practical information
Prochaine édition
Si vous désirez être informé de la prochaine édition, laissez votre adresse ici.
Dates and location
A five days residential program
Part 1 - 3 days
Location: Hotel Métropole, Place de Brouckère, Brussels
Part 2 - 2 days
Location: TiasNimbas Business School, Warandelaan, Tilburg
Participation prerequisites
Minimum 10 years commercial experience.
Participants should have an advanced marketing, sales or communication certificate (or something similar) obtained at a postgraduate institute.
Programme costs
The programme fee is € 5.500 (excluding VTA and accommodation costs).
This fee covers instruction and project supervision, teaching materials, text books, coffee breaks and lunches.The members of the Marketing Foundation receive an exclusive reduction of € 200 (excluding VAT).
Accommodation costs
Dinners and accommodation throughout the programme are optional and paid for by the participants themselves.
Faculty
- Jamie Anderson, Senior Lecturer, Programme Director & Member of the founding faculty - European School of Management and Technology
- Dr. Walter Van Dyck, Assistant Professor Technology & Innovation Management & member - C-TIC
- Dr. Jan de Vuijst, Part time professor Information Sciences - Tillburg University
- Rudy Moenart, Professor Strategic Marketing, TiasNimbas Business School
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